Going 2026 Holiday Travel Outlook

"New Going data shows Thanksgiving domestic fares up 15% and Christmas up 16%, plus the cheapest and most expensive days to fly and where deals still exist


NEW YORK, Oct. 7, 2026 /PRNewswire/ -- Going, the flight deals app that has helped millions of travelers fly more for less, released new data on what holiday travel will cost this year and where the best deals are hiding. Domestic fares have climbed, up 15% for Thanksgiving and 16% for Christmas year over year, while international fares have held essentially flat for both holidays.



Cheapest (and most expensive) days to fly for the holidays

What to expect to pay per region

"For holiday travel, the takeaway is simple: The sooner you book, the better position you're in," said Going flight expert Willis Orlando. "Airfares have been climbing steadily all year from a combination of rising fuel and labor costs, strong summer demand that outpaced available seats, and the loss of a major low-cost carrier. If you know the right days to fly and a few of the best-kept secrets in travel, whether that's finding a last-minute deal or catching a price drop after you've already booked, you can still make this holiday season work for your wallet."



Cheapest (and most expensive) days to fly

Domestic fares can swing by hundreds of dollars depending on the day. Monday, Nov. 23, and Christmas Eve are the cheapest days to depart for Thanksgiving and Christmas, while the weekends before and after each holiday are the most expensive to depart or return.


What to expect to pay per region

The Midwest is seeing the steepest Thanksgiving jump of any region, up 28% year over year, nearly double the overall domestic increase. The Northeast leads for Christmas, up 34%. On the other end, the West is seeing the mildest increases in both windows, up just 11% for Thanksgiving and 14% for Christmas.2


International Thanksgiving is the best-kept secret of the holiday season

While most Americans focus on domestic trips, fares overseas quietly drop the week of Thanksgiving, making it one of the best times all year to fly internationally. Recent Going roundtrip deals3 for Thanksgiving week include:


  • Casablanca, Morocco: $649 from New York City
  • Seoul, South Korea: $664 from San Francisco
  • London: $617 from Los Angeles
  • Berlin: $595 from Chicago
  • Auckland, New Zealand: $763 from Los Angeles


Tips for holiday travel

  • Set a flight alert. Fares shift constantly. Let Going track your trip instead of checking manually.
  • The price booked doesn't have to be the final price paid. If it drops after booking, Going's new Price Drop feature alerts travelers and walks them through how to recover the savings.
  • Use points. Award pricing hasn't climbed at the same rate as cash fares this year, so even after taxes and fees, travelers will likely still come out ahead.
  • Book the first flight of the day. Morning flights have an on-time departure rate more than 40 percentage points higher than evening flights.
  • Know your rights if things go wrong. If a U.S. flight is canceled or delayed 3 hours or more (6 hours or more for international), travelers who choose not to fly are owed a full cash refund to the original form of payment under Department of Transportation rules.


Never miss another deal, event or post as we count down to Christmas 2026!

1 Fares reflect search-volume-weighted average round-trip economy fares, pulled Sept. 23-30, 2026 (2025 figures pulled Sept. 23-30, 2025)


2 Domestic fares reflect search-volume-weighted round-trip economy fares, grouped into five U.S. regions: Northeast, Southeast, Midwest, Southwest and West, pulled Aug. 31 to Sept. 7, 2026 (2025 figures pulled Sept. 1-8, 2025)


3 Thanksgiving international deals pulled Oct. 5, 2026. Individual fares typically last just one to two days, and prices vary by departure airport, travel dates and availability


4 U.S. Department of Transportation, Air Travel Consumer Report, September 2026


About Going

Going, the travel app for discovering flight deals, has helped 10 million travelers around the world make their travel dreams come true since 2015. We combine sophisticated software and human flight experts to discover flight deals 40% to 90% off typical prices, including rare mistake fares. Unlike fully automated fare alert services, every deal we send has passed a rigorous quality check by our team to ensure it's worth members' hard-earned money and limited travel time. The Trips and Price Drop features extend that expertise, tracking fares before and after members book."


SOURCE Going/PRNewswire


Never miss another deal, event or post as we count down to Christmas 2026!

The Pagan Origins of Christmas: Saturnalia, Yule, and Other Pre-Christian Traditions

Here is a detailed explanation of the origins of Christmas and all its traditions we still celebrate today, by the History Cooperative.org:


 "The origins of Christmas can be traced back to the ancient Roman and Norse civilizations. In fact, 25th December was not even Jesus’ date of birth. The early Christians appropriated what was originally a pagan holiday because it was convenient. Before that, the people of ancient Europe had celebrations of the pagan god Saturn or even Odin at the end of December to mark the shortest day of the year. Indeed, many of the Christmas traditions we have today come from these ancient festivals. Examples of this include kissing under the mistletoe and decorating trees.


The origins of Christmas are complex and intertwined with various cultural and religious traditions, including some pagan elements. While Christmas is primarily celebrated as a Christian holiday commemorating the birth of Jesus Christ, it coincides with the winter solstice and incorporates elements from pre-Christian traditions.


The winter solstice (for the northern hemisphere) takes place on 22nd December, the day when the Earth’s axis is tilted furthest away from the sun. It is the shortest day of the year and is meant to mark the beginning of winter in the northern hemisphere. But it is also a time of hope because the days begin lengthening again as spring is coming.


Ancient civilizations around the world thought this was worthy of great celebration. When the early Christians linked these winter solstice celebrations with Christmas, it simply made the birth of Jesus that much more auspicious.


A lot of people in the modern world may not even know that this winter celebration actually has nothing to do with the scriptures and religion. They may be even more surprised to learn that Christmas celebrations like decorating with holly, putting up Christmas trees, and kissing under the mistletoe are rooted in ancient fertility rituals. These are all symbolic acts to celebrate the fertility of the earth and the approach of the sowing season.


Before throwing the word ‘pagan’ around, we should first discuss what it means. Who were the pagans exactly? ‘Paganism’ was originally a word used by the early Christians to refer to the polytheistic Romans. What it essentially means is ‘non-Christian’. It could apply just as well to the Norse people in Scandinavia or the ancient Celts in the British Isles. As the Christian missionaries began to roam around Western Europe (and the larger world), they used the term ‘pagan’ to refer to anyone who did not share their beliefs on religion. Their multiple gods were classed within the single category of ‘pagan gods’.


In the first few centuries of Christianity, the Christians wanted to spread their religion around Europe. But they were also quite fascinated by the religions that already existed. They knew that it would be difficult for ordinary people to completely divorce themselves from everything they had always known. This included the celebrations for the winter solstice. They had to give the people something that was familiar and known. Given that Jesus was born around the same time, it was easy enough to incorporate existing traditions into the celebration of the birth of Jesus."


The people of ancient Rome celebrated the winter solstice with the festival of Saturnalia. It was meant as a way to celebrate and give thanks to the Roman god of agriculture, Saturn. By the time the winter solstice came out, the last planting season had been completed. Thus, the ancient Romans could then happily engage in an entire week of festivities. The Saturnalia festival was usually celebrated between 17th December and 24th December. Even now, Christmas is not really a celebration of one day. It is called the Christmas season and festivities start well in advance of 25th December. In the Saturnalia festival, 25th December was considered the climax and had a special name – Brumalia.


During Saturnalia and Brumalia, all social hierarchies were overturned. The people, including the Roman slaves, indulged in widespread merrymaking. The slaves could even take part in public celebrations and not work on the last day of the festival. Public gambling was a big event and everyone was allowed to wear colorful clothes. The Phrygian cap – worn by the freed Roman slaves – was worn as a symbol of the freedom of the season. Many of the modern Christmas traditions originated in the ancient Roman Empire.


However, there might have been a darker side to the Saturnalia festival. An innocent Roman citizen would be elected as the Lord of Misrule for a period of 30 days for the festival. This was a temporary king of sorts who would preside over the wild partying and drunken antics during the celebration. On the last day, this Lord of Misrule would be sacrificed to Saturn on the altar. This marked the end of anarchy and a return to social conventions. There is no conclusive evidence for this, although folklorists like James Frazer and Mikhail Bakhtin have theorized about it.


The Romans had another festival around the same time – Dies Natalis Solis Invicti (birth of the invincible sun). This was dedicated to the Iranian sun god, Mithra. In pre-Zoroastrian Iran, Mithra was the god of the sun, justice, and war. He was heavily associated with the Roman sun god Sol. Emperor Aurelian declared that 25th December was the birthday of the ‘Unconquerable Sun’ and it was a festival mostly celebrated by upper-class male Romans. In fact, Mithraism was a special and select cult. It is interesting that Christians decided to celebrate the birth of Jesus on this very day. What is also interesting is that one of the epithets of Jesus is the ‘sun of justice.’


The Romans had another festival around the same time – Dies Natalis Solis Invicti (birth of the invincible sun). This was dedicated to the Iranian sun god, Mithra. In pre-Zoroastrian Iran, Mithra was the god of the sun, justice, and war. He was heavily associated with the Roman sun god Sol. Emperor Aurelian declared that 25th December was the birthday of the ‘Unconquerable Sun’ and it was a festival mostly celebrated by upper-class male Romans. In fact, Mithraism was a special and select cult. It is interesting that Christians decided to celebrate the birth of Jesus on this very day. What is also interesting is that one of the epithets of Jesus is the ‘sun of justice.’


Celebrating the Winter Solstice

Many of the Christmas traditions that we celebrate today are descended from pagan traditions. This includes the practice of exchanging gifts, decorating houses and trees, door-to-door carollers, the use of holly and mistletoe, and even the kind of food that is usually prepared. For instance, the Yule Log – a cake commonly eaten in Western Europe – is more symbolic than anything now, meant to invoke the bonfires of ages past.


What Does the Christmas Tree Symbolize?

A huge part of a modern Christmas is decorating Christmas trees. Modern Christmas trees probably originated in Germany, during the Renaissance. The lighting of candles on evergreen trees in order to celebrate Christmas is sometimes traced back to the Protestant reformer Martin Luther. However, the Christmas tree has much more ancient predecessors.


The Romans used to hang small metal ornaments on trees outside their home during Saturnalia. Each ornament had some kind of association with a god or even the family’s patron saint. The Roman poet Catallus, in his poem Marriage of Peleus and Thetis, spoke of the gods decorating the home of Peleus with evergreen trees like laurel and cypress. Evergreen trees and wreaths and garlands made of them were significant to the Egyptians, Hebrews, and Chinese. They represented eternal life.


For the early Germanic tribes, decorating trees with fruits and candles in honor of Odin was a common practice. Trees were very important in Norse mythology because of Yggdrasil. The Vikings and Saxons worshiped trees. Early Germanic folktales about Saint Boniface and Donar’s Oak talk of how an evergreen tree grew in the place of the felled oak. The triangular shape was supposed to be reminiscent of the Trinity and an indication to look toward heaven. Thus, we can conclude that the Christmas tradition of setting up a tree is rooted in ancient pagan beliefs.


Gift Giving and Carolling

Gift-giving is a common practice during most festivals. These are occasions where we can show our affection for our loved ones in the form of material presents. Leaving Christmas gifts under the Christmas tree might be a very modern practice but the very act of giving gifts to your family is as old as humans themselves.


The Romans gave each other small gifts during Saturnalia in the hope of a bountiful harvest the next day. It was a way of wishing each other good luck.

Even Christmas carols have ancient roots. The Christmas carols in themselves and their lyrics might be more modern, but the tradition is probably Anglo-Saxon. The Anglo-Saxon tradition of going door to door and singing to your neighbors was called wassailing. It came from the phrase ‘waes hael’ meaning ‘good health.’ Every year, these singers would roam around the village in small groups, serenading their neighbors and wishing away evil spirits and bad health.

Wassailers usually carried a traditional drink with them, made from mulled ale, roasted apples, spices, eggs, sugar, and curdled cream. Sounds like a very Christmassy drink, does it not? St. Francis, in the 13th century, took inspiration from the wassailers and began the Christmas tradition of door-to-door carollers.


The Significance of Holly and Mistletoe
Holly and mistletoe were both sacred plants for the pagans. Kissing under the mistletoe and decorating homes with holly were originally pagan traditions. Now, they have become such an intrinsic part of Christmas that it would be difficult to imagine the holiday without them.

During Saturnalia, the Romans would exchange wreaths made of holly for good luck. Holly was a holy plant that was associated with Saturn, the god of agriculture. The early Christians were lucky that the festival of Saturnalia almost coincided with Jesus’ birth. Since they were often heavily persecuted, Saturnalia gave them a cover to celebrate their own festival without being discovered. Thus, they began to take on this pagan custom and decorated their homes with holly to make it look like they were celebrating Christmas. This made it easier for them to recognize each other in the midst of other communities. They continued the practice even after paganism disappeared from Europe.

Kissing under mistletoe, one of the most popular Christmas traditions also has pagan roots. The ancient Norse, Celts and their Druids were all obsessed with mistletoe to a certain extent. Also, the plant was considered sacred to Saturn and the ancient Romans would perform fertility rituals under it. In other words, they had sex under mistletoe plants for the sake of a bountiful harvest. A kiss is certainly a step down from that!


For the Druids, mistletoe stood for peace and joy. When two enemies met under a sprig of mistletoe, they were required to drop their weapons and form a truce till the next day. Kissing under the mistletoe is a metaphorical truce of sorts. The plant was supposed to protect one from evil spirits and have magical powers.

Is Santa Claus a Pagan Concept?
Modern Christmas celebrations are incomplete without Santa Claus. ‘Santa Claus’ is a bastardized version of the name ‘Saint Nicholas.’ The image that we are familiar with today was developed, shockingly enough, by Coca-Cola in the 1930s.

St. Nicholas, also known as Santa Claus or Father Christmas, was the patron saint of children, prostitutes, and the poor. He lived during the 4th century and was well-known for giving small gifts to children and the poor. A generous bishop, he had a long beard and wore a large cloak.

However, the origins of a Santa-like figure are much older. Odin, the much-loved king of the Norse gods, was a bearded old man who was believed to leave gifts for children. He is usually depicted as an old man with a long white beard. He also had an eight-legged horse called Sleipnir. Odin would ride Sleipnir across the sky just as Santa does with his reindeer. Young children would fill their booties with straw and carrots during the winter and leave them by the door for Sleipnir to feed on. They would be rewarded with little gifts in their booties. This was the true beginning of Santa Claus and the stockings that we leave out on Christmas Eve.

Was Christmas Stolen from the Pagans? Christianity Appropriates the Winter Solstice
Thus, as we can see, the ancient Christians incorporated several pagan traditions while celebrating Christmas. Perhaps at the time they did it from a sense of safety. Perhaps it was because they genuinely enjoyed those customs. Looking at these Christmas traditions and customs, it becomes even more evident that the early Christians were not really converts from Judaism. Jesus may have been a Jew but most of his followers were those on the outskirts and fringes of society. And they incorporated the customs they were used to into the festival.


Long before Jesus’ birth, the middle of winter was celebrated by people all over the world. It was a victory of light over dark. It was an affirmation of hope. It was a celebration of fertility and bounty in the coldest and darkest of times. Thus, feasting, bonfires, and fertility rituals were so important during the winter solstice festivals. The coming of a messiah was simply another occasion to celebrate this time of the year. 

Was Jesus Really Born on Christmas?
The simple answer is no. Jesus was probably not born on 25th December. Easter was actually the main holiday of the early Christians. In the first few centuries of Christianity, Jesus’ birth was not celebrated in the big way that it is now. The Bible does not even mention a specific date for the birth. Indeed, it was only in the 4th century CE that Pope Julius I declared the 25th of December as the official birthday of Jesus of Nazareth.

Not only is the day of Jesus’ birth not known, historians cannot even pin down his year of birth. It was most probably between 6 BCE and 4 BCE, the year in which King Herod died. Some scholars have challenged the winter birth in the first place, arguing that shepherds would not have been grazing their flocks in winter. Actual research shows that it is more likely Jesus was born in mid-April. 

Thus, 25th December is only a symbolic date, chosen for completely different reasons. It is commonly accepted that the Christian Church chose the date to absorb the traditions of the Saturnalia festival. It was originally called the Feast of the Nativity. By the 6th century, the custom had spread to England, where it began to absorb the more Germanic aspects of the celebration.

When Was Christmas First Celebrated?
The Church decided to celebrate Christmas at the same time as the winter solstice to increase the chances of it being embraced by the masses. But this meant that they had to give up control over how it would be celebrated. It seems that they were successful since Christianity had almost completely replaced the pagan religions by the Middle Ages.


The first celebrations of Christmas started in the 4th century CE after an official date was declared. Believers attended church, exchanged Christmas gifts, and celebrated in a rather drunken, carnival-like atmosphere. It was certainly not a sedate or dignified kind of festival and people of all social classes came together to celebrate.

It was only in the 17th century, with the wave of Puritan religious reforms, that this kind of Christmas celebration changed. In England, Oliver Cromwell and his government canceled Christmas in 1645 to remove decadence. The festival was reinstated by Charles II when he took the throne but the Puritans always looked down on the holiday. This was especially true of the Orthodox pilgrims who emigrated to the United States in the early 17th century. Only in the 19th century did the Americans begin to embrace Christmas and it did not become a federal holiday in America until 1870."



Something to think about.



What You Missed: Hallmark Keepsake Ornament Premiere, July 11-19

What You Missed: Hallmark Brings Holiday Traditions to Life During Keepsake Ornament Premiere, July 11-19


Annual event releases over 250 new Keepsake Ornaments that blend storytelling, artistry and innovation


KANSAS CITY, Mo., July 6, 2026 /PRNewswire/ -- Hallmark's annual Keepsake Ornament Premiere returns July 11–19, with early in-store shopping for Hallmark Keepsake Ornament Club members on July 10. The event marks the first major release of the 2026 Keepsake Ornament collection, with over 250 new ornaments available at Hallmark Gold Crown stores nationwide and on Hallmark.com.




Keepsake Ornament Premiere 2026

This year's collection pairs artistic craftsmanship with innovative design, celebrating beloved characters, stories and experiences across a wide range of ornaments. The new Supergirl ornament is a standout release from Keepsake Ornament Premiere. The ornament draws inspiration from both the classic Supergirl comic books, and the epic new DC Studios film "Supergirl", currently in theaters from Warner Bros. Pictures.


"The iconic costume and pose made such an impression on me," said Iman Zadrozny, Hallmark Keepsake Artist. "Looking at older art styles was so inspiring. It's nice to make callbacks to the comics in capturing the essence of a character. I hope fans love the iconic costuming as well."


Keepsake Ornament Premiere invites shoppers to explore series ornaments, interactive designs and new favorites across this year's collection.


To learn more about Keepsake Ornaments and to shop the new releases, visit Hallmark.com.


Never miss another deal, event or post as we count down to Christmas 2026!


Traditions Old & New

From first-in-series debuts to timeless tales, Keepsake Ornaments premiering in July capture the everyday joys that define the holidays and reflect how families celebrate today.


First in Series: For collectors who value beginning a collection from the start, Stunning Santas debuts as a new first-in-series ornament this year.

Holiday Nostalgia: Designs like The Nutcracker Ballet and The Night Before Christmas draw from beloved seasonal stories and celebrate timeless holiday traditions.

Hobbies & Interests: Ornaments like O Fishmas Tree and Relaxing at the Beach add personality to holiday decorating and reflect favorite pastimes and memories.


Keepsake Ornament Club: Enrollment for the 2026 membership program remains open through July 31, while supplies last. Members receive exclusive ornaments, special offers, and early shopping access.

Hallmark's 2026 in-store artist signing events run from July 25 through Sept. 19 on select dates at select Hallmark Gold Crown stores. These events give fans the chance to meet Keepsake artists, have ornaments signed, and connect with fellow collectors. See if they'll be at a store near you at Hallmark.com.


Keepsake Ornament Debut: Fans can save the date for Hallmark's second Keepsake Ornament event of the year, Oct. 10-18, when over 150 more Keepsakes are released for purchase ahead of the holiday season. Fans can explore the 2026 Dream Book to see all 400+ Keepsake Ornaments from this year's collection.

Looking to connect with fellow Christmas enthusiasts? Discover the Hallmark Christmas Experience in Kansas City. Tickets packages are available now!

For more information about Hallmark Keepsake Ornaments or to locate a Hallmark Gold Crown Store, visit Hallmark.com.


Source: PRNewsWire


Never miss another deal, event or post as we count down to Christmas 2026!


Mariah Carey Christmas in July 2026

Christmas in July is in full swing. We thank Mariah for letting us be able to sing along to half of "O Holy Night," as the latter half is completely out of reach vocally for the rest of us. What amazing vocals! 




O Holy Night

Song by Mariah Carey

O Holy night

The stars are brightly shining

It is the night of our dear Saviour's birth

Long lay the world in sin and error pining

'Til He appeared and the soul felt its worth

A thrill of hope the weary world rejoices

For yonder breaks a new and glorious morn

Fall on your knees

O hear the angels' voices

O night divine

O night

When Christ was born

O night divine

O night

O night divine

A thrill of hope the weary world rejoices

For yonder breaks a new and glorious morn

Fall on your knees

O hear the angels' voices

O night divine

O night

When Christ was born

O night divine

O night divine

(O night divine)

Ooh, yes it was

(O night divine) oh, it is the night of our dear Savior's birth

(O night divine) oh yeah, oh yeah, oh yeah

(O night divine) it was a long night, long night, long night

(O night divine) yes it was

Songwriters: Mariah Carey, Walter N. Afanasieff.




"Eunuch voices, particularly those of castrati, are characterized by a unique vocal quality resulting from castration before puberty, allowing them to retain a high vocal range and exceptional breath control.
What are Eunuch Voices?
Eunuch voices refer primarily to the vocal characteristics of castrati, male singers who underwent castration before puberty. This practice was historically prevalent in Europe, particularly during the 16th to 18th centuries, when women were often banned from singing in church choirs and on stage. The castration prevented the normal physiological changes that occur during puberty, allowing these singers to maintain a high vocal range similar to that of a soprano or contralto"
Wikipedia


Physiological Effects of Castration
Vocal Range: Castrati retained the high notes and vocal flexibility of their prepubescent voices, enabling them to perform complex vocal passages that were unattainable for naturally matured male voices 


Physical Characteristics: The lack of testosterone due to castration resulted in unique physical traits, such as longer bones and larger rib cages, which contributed to greater lung capacity. This allowed castrati to hold notes for extended periods and sing with remarkable power 


Historical Context
Castrati in Music: The golden age of the castrati occurred in the 17th and 18th centuries, where they became the stars of opera and church music. Notable castrati like Farinelli gained immense popularity and were celebrated for their extraordinary vocal abilities 

Cultural Significance: Eunuchs, including castrati, held various roles in society, often serving as singers in religious and royal contexts. Their unique voices were highly valued, and they became integral to the musical landscape of their time 


Conclusion
Eunuch voices, particularly those of castrati, represent a fascinating intersection of music, physiology, and history. The practice of castration for the purpose of preserving vocal quality has left a lasting legacy in the world of classical music, highlighting the lengths to which societies have gone to cultivate unique artistic expressions. The unique vocal characteristics of eunuchs continue to intrigue and inspire discussions about the nature of voice and identity in music."

Top Safest Travel Destinations in 2026

NEW YORK, March 21, 2026 /PRNewswire/ -- TTW reveals the Top 50 safest travel destinations around the world for 2026 as global uncertainty continues to reshape how people travel. Safety is no longer optional. It is essential. Rising geopolitical tensions across Latin America and West Asia are pushing travellers to rethink plans. Many are now avoiding high-risk regions and choosing destinations that offer stability, strong governance and reliable infrastructure.



TTW reveals the Top 50 safest travel destinations around the world for 2026 to reflect this major shift. Countries in Northern and Western Europe, along with Asia-Pacific hubs such as Japan and Singapore, are gaining attention for their security and efficiency. Meanwhile, island destinations like Mauritius and Maldives are emerging as peaceful escapes.


This ranking highlights a clear trend. Travellers are prioritising confidence, predictability and safety. TTW reveals the Top 50 safest travel destinations around the world for 2026 to guide smarter decisions in a rapidly changing global travel landscape.


"Escalating geopolitical tensions—from instability in Latin America to conflicts involving the US, Israel, and Iran—are reshaping global travel patterns. Travelers are increasingly prioritizing safety and stability, avoiding high-risk regions. In response, Travel and Tour World (TTW) has ranked the safest destinations for 2026, guiding travelers toward secure alternatives." said Anup Kumar Keshan, Founder and Editor-in-Chief of TTW.


  • Canada
  • Australia
  • Switzerland
  • Japan
  • United States
  • France
  • New Zealand
  • Spain
  • Greece
  • Ireland
  • China
  • Germany
  • United Kingdom
  • Singapore
  • Italy 
  • Netherlands
  • Dominican Republic
  • Austria
  • Denmark
  • Portugal
  • South Korea
  • Finland
  • Belgium
  • Sweden
  • Thailand

Visit the article linked below for the rest of the list (25 more).




Never miss another deal, event or post as we count down to Christmas 2026!


About Travel and Tour World (TTW)

Travel and Tour World (TTW) is a premier global digital B2B travel media platform reaching over 25 million readers worldwide across 104 regional platforms in European, Asian, African, GCC, and Indian languages. Since 2009, TTW has been a trusted source of travel and tourism industry news, intelligence, and trend analysis.

As an official media partner to more than 1,500 international travel and hospitality events, including WTM Events, ITB Asia, ITB China, IMEX America & Frankfurt, and ATM, TTW connects tourism boards, airlines, hotels, tour operators, MICE planners, and luxury travel brands with global industry decision-makers. With its unmatched multilingual reach and editorial credibility, TTW continues to shape conversations that define the future of global travel.

SOURCE Travel And Tour World/PRNewsWire

Bluefish Releases 2025 Holiday AI Commerce Report: How Generative AI Rewrote the Holiday Marketing Playbook

"Holiday 2025 proved that AI commerce is now a major channel, which requires a fundamentally different playbook," said Alex Sherman, co-founder and CEO of Bluefish. "This report shows that the brands winning here are those that have rewired their holiday strategy around high-quality owned and earned content."


NEW YORK, Jan. 5, 2026 /PRNewswire/ -- Bluefish, the AI marketing platform for the Fortune 500, today released its 2025 Holiday AI Commerce Report, offering one of the first in-depth looks at how generative AI shaped shopping journeys and brand visibility across the December holiday season. The report analyzes AI-native shopping journeys and millions of AI answers across leading platforms to show which content, sources and narratives most influenced what consumers saw when they asked AI what to buy and where to buy it.



The findings show that paid media had little direct impact on AI answers during the 2025 holiday period, confirming a similar conclusion from other reports that show as much as 95% of AI citations came from non-paid sources. Instead of rewarding ad spend, AI assistants favored brands with high-quality, clearly structured and consistent organic content, making AI visibility a leading indicator of demand capture in the most important sales window of the year.


The report also highlights a major shift from a "best deals" AI narrative during Black Friday to a "best gifts" narrative in December, as AI assistants moved from surfacing doorbusters to curating thoughtful gifting recommendations. Bluefish observed that "best deals" content saw its impact on AI recommendations decline by more than 30% heading into Christmas, while "best gifts" guides – especially "best gifts under 100 dollars" – increased their influence as the month progressed.


Never miss another deal, event or post as we count down to Christmas 2026!

Using its industry-leading Impact Score and Influence Rank analytics, originally introduced in Bluefish's Black Friday report, the Holiday AI Commerce Report reveals that a relatively small set of high-signal pages drove a disproportionate share of AI holiday recommendations. Publishers like Reddit, CNET, RTINGS.com, PCMag and lifestyle titles such as Who What Wear and Vogue emerged as outsized shapers of AI answers. Bluefish's metrics show that these sources often punched above their raw citation counts, exerting disproportionate impact on how AI described and ranked brands in key gifting categories.


Within this environment, several brands emerged as AI holiday "winners" by tightly aligning owned content, earned coverage and the narratives AI prioritized. In beauty, Ulta stood out for "best gift" messaging that was consistently reinforced across its own pages and third-party coverage. In luxury, brands such as Louis Vuitton, Gucci and Ralph Lauren benefited from decades of cultural relevance amplified by dense coverage in curated gift guides and editorial lists, positioning them as definitive answers for "best luxury gifts."



The report notes that forward-thinking marketing organizations have already begun rewiring holiday planning around high-quality content, measuring AI visibility weekly and treating AI commerce as a distinct performance channel. Looking ahead to 2026, Bluefish expects that direct AI advertising will begin to formalize an even more complex reality. As a result, Bluefish is building their platform to support a shifting landscape, helping brands see how AI represents them, identifying the few sources that truly drive influence and taking systematic action to drive results.


The 2025 Holiday AI Commerce Report is available at https://www.bluefishai.com/holiday-report


About Bluefish

Bluefish is the AI marketing platform for enterprise brands. As product discovery and purchase journeys shift to AI platforms like ChatGPT, Meta AI, and Google AI, Fortune 500 brands use Bluefish to gain visibility, understand which sources truly shape AI recommendations, and systematically improve how AI represents their products and stories. Bluefish is led by the team behind PromoteIQ (acquired by Microsoft) and LiveRail (acquired by Facebook) and is headquartered in New York City.


SOURCE Bluefish AI/PRNewswire

Never miss another deal, event or post as we count down to Christmas 2026!


The White House Historical Association Launches Commemorative Christmas Ornaments to Celebrate America's 250th Anniversary in 2026

Three Limited-Edition, American-Made Commemorative Ornaments Highlight the Declaration of Independence, Iconic American Sites, and National Pride


WASHINGTON, Jan. 7, 2026 /PRNewswire/ -- The White House Historical Association today launched The Official Commemorative Ornament of America's 250th Anniversary Celebration and revealed two additional ornaments that celebrate America's 250th anniversary. This suite of keepsake ornaments is created in partnership with America250, a nonpartisan initiative working to engage every American in commemorating the United States Semiquincentennial.


The Official Commemorative Ornament of America's 250th Anniversary Front (PRNewsfoto/The White House Historical Association)



These ornaments are part of a nationwide celebration marking the 250th anniversary of the signing of the Declaration of Independence. Proudly designed and assembled in America, each limited-edition ornament honors the ideals of freedom, democracy, and unity that have defined America since 1776.


The Official Commemorative Ornament of America's 250th Anniversary Celebration celebrates America's historic anniversary, designed by the White House Historical Association and licensed by the America250 organization. This ornament is an iconic addition to our celebrated Official White House Ornament collection and is our Official 2026 White House Christmas Ornament.


The front showcases the foundational text of the Declaration of Independence, delicately printed on linen and mounted within an exquisitely detailed brass setting, enhanced with 24-karat gold finishing for timeless radiance. The reverse reveals an artfully etched White House, adorned by both the Old Glory flag and the contemporary American flag in graceful tribute.



The American Icons Ornament celebrates six of our nation's iconic landmarks. These six architectural treasures—the White House, Liberty Bell, Statue of Liberty, Golden Gate Bridge, Gateway Arch, and Mt. Rushmore—are beautifully rendered across the design, with intricate details echoing refined and meaningful references to our storied American founding in 1776. Fifty stars arranged in five rings represent the states, thirteen stripes honor the original colonies, and filigree and blue ring borders echo elegant designs found in the Executive Mansion.


The Eagle of Freedom Over America Ornament commemorates America's 250th anniversary with a tribute to national pride and heritage. The front showcases the United States draped in the American flag, while a majestic Bald Eagle soars overhead in powerful symbols of freedom and unity that define our nation. The reverse displays the silhouettes of all fifty states alongside the A250 commemorative logo, with "Made in USA" proudly displayed.


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"The White House Historical Association is proud to create a special suite of three American-made, hand-crafted ornaments that commemorate 250 years of our nation—one of which is also our collectible Official White House Christmas Ornament for 2026," said Stewart McLaurin, president of the White House Historical Association. "We are honored to work with America250 to celebrate this milestone through these keepsake ornaments, and we look forward to continuing our educational mission to share the rich history of the White House for years to come."


Jennifer Condon, executive vice president of America250, echoed McLaurin's sentiment. "After many years of collaboration with the White House Historical Association, we are proud to continue this meaningful partnership with a collection that invites Americans to reflect on our shared history and the values that bind us together."


Individually boxed, the Official Commemorative Ornament of America's 250th Anniversary Celebration retails for $26.95. Both the American Icons Ornament and The Eagle of Freedom Over America Ornament are available in limited quantities, and they retail for $34.00 each. A set of all three Ornaments can be purchased for $80.75.


All ornaments can be purchased online at shop.whitehousehistory.org or at these Washington, D.C. retail locations:


  • The People's House: A White House Experience, 1700 Pennsylvania Avenue NW, Washington, D.C. 20006
  • The White House Visitor Center, 1450 Pennsylvania Ave., NW, Washington, D.C. 20006


To request images of The Official Commemorative Ornament of America's 250th Anniversary Celebration, The American Icons Ornament, and The Eagle of Freedom Over America Ornament please contact press@whha.org.


Handcrafted in America, the Official White House Christmas Ornament has debuted a new design annually since 1981. Each ornament design honors a president's time in the White House or marks a historical event or anniversary, such as America's Semiquincentennial. Ornament proceeds further the White House Historical Association's mission to promote a deeper understanding of the Executive Mansion—not just as the home of each president, but as a cornerstone of the American story.


The Association's acquisitions, preservation, research, and education efforts span the funding of the official White House portraits, the creation of The People's House: A White House Experience, and other programs. These initiatives are made possible through generous private donations and the sale of books, products, and the Official White House Christmas Ornament.


About The White Historical Association

First Lady Jacqueline Kennedy envisioned a restored White House that conveyed a sense of history through its decorative and fine arts. She sought to inspire Americans, especially children, to explore and engage with American history and its presidents. In 1961, the nonprofit, nonpartisan White House Historical Association was established to support her vision to preserve and share the Executive Mansion's legacy for generations to come. Supported entirely by private resources, the Association's mission is to assist in the preservation of the state and public rooms, fund acquisitions for the White House permanent collection, and educate the public on the history of the White House. Since its founding, the Association has given more than $115 million to the White House in fulfillment of its mission.


About America250

America250's mission is to celebrate and commemorate the 250th anniversary of the signing of the Declaration of Independence, marking America's Semiquincentennial. We aim to inspire our fellow Americans to reflect on our past, strengthen our love of country, and renew our commitment to the ideals of democracy through programs that educate, engage, and unite us as a nation. America250 will foster shared experiences that spark imagination, showcase the rich tapestry of our American stories, inspire service in our communities, honor the enduring strength, and celebrate the resilience of the United States of America.


SOURCE The White House Historical Association / PRNewswire


Never miss another deal, event or post as we count down to Christmas 2026!