What You Missed: Hallmark Brings Holiday Traditions to Life During Keepsake Ornament Premiere, July 11-19
Annual event releases over 250 new Keepsake Ornaments that blend storytelling, artistry and innovation
KANSAS CITY, Mo., July 6, 2026 /PRNewswire/ -- Hallmark's annual Keepsake Ornament Premiere returns July 11–19, with early in-store shopping for Hallmark Keepsake Ornament Club members on July 10. The event marks the first major release of the 2026 Keepsake Ornament collection, with over 250 new ornaments available at Hallmark Gold Crown stores nationwide and on Hallmark.com.
Keepsake Ornament Premiere 2026
This year's collection pairs artistic craftsmanship with innovative design, celebrating beloved characters, stories and experiences across a wide range of ornaments. The new Supergirl ornament is a standout release from Keepsake Ornament Premiere. The ornament draws inspiration from both the classic Supergirl comic books, and the epic new DC Studios film "Supergirl", currently in theaters from Warner Bros. Pictures.
"The iconic costume and pose made such an impression on me," said Iman Zadrozny, Hallmark Keepsake Artist. "Looking at older art styles was so inspiring. It's nice to make callbacks to the comics in capturing the essence of a character. I hope fans love the iconic costuming as well."
Keepsake Ornament Premiere invites shoppers to explore series ornaments, interactive designs and new favorites across this year's collection.
To learn more about Keepsake Ornaments and to shop the new releases, visit Hallmark.com.
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Traditions Old & New
From first-in-series debuts to timeless tales, Keepsake Ornaments premiering in July capture the everyday joys that define the holidays and reflect how families celebrate today.
First in Series: For collectors who value beginning a collection from the start, Stunning Santas debuts as a new first-in-series ornament this year.
Holiday Nostalgia: Designs like The Nutcracker Ballet and The Night Before Christmas draw from beloved seasonal stories and celebrate timeless holiday traditions.
Hobbies & Interests: Ornaments like O Fishmas Tree and Relaxing at the Beach add personality to holiday decorating and reflect favorite pastimes and memories.
Keepsake Ornament Club: Enrollment for the 2026 membership program remains open through July 31, while supplies last. Members receive exclusive ornaments, special offers, and early shopping access.
Hallmark's 2026 in-store artist signing events run from July 25 through Sept. 19 on select dates at select Hallmark Gold Crown stores. These events give fans the chance to meet Keepsake artists, have ornaments signed, and connect with fellow collectors. See if they'll be at a store near you at Hallmark.com.
Keepsake Ornament Debut: Fans can save the date for Hallmark's second Keepsake Ornament event of the year, Oct. 10-18, when over 150 more Keepsakes are released for purchase ahead of the holiday season. Fans can explore the 2026 Dream Book to see all 400+ Keepsake Ornaments from this year's collection.
Looking to connect with fellow Christmas enthusiasts? Discover the Hallmark Christmas Experience in Kansas City. Tickets packages are available now!
For more information about Hallmark Keepsake Ornaments or to locate a Hallmark Gold Crown Store, visit Hallmark.com.
Never miss another deal, event or post as we count down to Christmas 2026!
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